A save the date was created to promote our New Years Eve Mixer. I added an Upcoming Holiday events section to add content value.
It’s no secret that people’s attention spans are getting shorter and most have a tendency to scan documents as opposed to actually reading it. As a marketer, my role is to find solutions to address this growing issue. My goal was to create consistency with our marketing collateral and to tell our success story visually without the use of heavy content. To do this, in all of our communications (fact sheets, emails, flyers, poster signage, etc.) I choose visuals that aims to catch the viewers eye.
With the MBDA Business Center-Atlanta re-branding campaign, I decided to use consistent distinct bold lines, shapes, icon images and colors that would not only be only visually appealing but would also help our clients, partners, and key stakeholders to distinguish us from our competitors.
FACT Sheet (front side)
FACT Sheet (back side)
On October 19, 2016, the MBDA Business Center Atlanta, kicked-off its lunch and learn series with healthcare industry leader Christopher Kunney of Infinite Options. Over 40 attendees had the chance to network and learn how they can find new opportunities in the healthcare industry.
To market this event, I knew it would be useful to create an image that would later be utilized as a banner ad for our email and slider on the website. I also managed the writing of engaging content to help increase attendance.
Oh just a little selfie with the down to earth GaTech President