Rolanda is a Marketing Manager at Georgia Institute of Technology. In this role, she formulates marketing plans to effectively promote the units product or services via high-level marketing strategies. With the use of marketing, personas, digital advertising and email automation tactics, Rolanda successfully creates strategies to increases business.
Prior to this position, Rolanda was the Marketing specialist who oversaw the communications for Georgia Tech’s Enterprise Innovation Institute (Ei2’s) MBDA Business Center-Atlanta, a program that provides support to minority owned Georgia based enterprises.
Prior to Georgia Tech, Rolanda worked with the local government in Grand Rapids, Michigan and as a Social Media Marketing Coordinator managing large scale social media accounts (averaging 5 Million+ followers) including initiatives with Breast Cancer Awareness and Animal Rescue. Rolanda holds an MBA with a marketing background that is extensive and ever evolving in the radio, internet and television advertising arena.
Her in-depth knowledge of multi-media marketing and videography awarded her the opportunity to work on Emmy Award winning shows and with government officials. When she’s not working on marketing strategies, you can find her biking on the trails across the Georgia Mountains.