It’s no secret that people’s attention spans are getting shorter and most have a tendency to scan documents as opposed to actually reading it. As a marketer, my role is to find solutions to address this growing issue. My goal was to create consistency with our marketing collateral and to tell our success story visually without the use of heavy content. To do this, in all of our communications (fact sheets, emails, flyers, poster signage, etc.) I choose visuals that aims to catch the viewers eye.
With the MBDA Business Center-Atlanta re-branding campaign, I decided to use consistent distinct bold lines, shapes, icon images and colors that would not only be only visually appealing but would also help our clients, partners, and key stakeholders to distinguish us from our competitors.
FACT Sheet (front side)
FACT Sheet (back side)