What should you look for when hiring a marketing manager?

Modern marketing|Seth Godin from Success Magazine 2012

Q:What should you look for when hiring a marketing manager for the first time for a small business?

Are you in need of a marketing manager or a marketing leader?A marketing manager goes to work with a checklist, a set of tasks that need to be repeatedly executed to deliver a result. This is just great for a mature, stable business.

But if growth is on the agenda, you should probably be looking for a marketing leader, an executive who will question assumptions, challenge authority and push you to change your product, your service and your attitude.

Can you handle that?

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Posted on October 19, 2012, in Media & Marketing Portfolio and tagged , , . Bookmark the permalink. Leave a comment.

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