What should you look for when hiring a marketing manager?
Q:What should you look for when hiring a marketing manager for the first time for a small business?
Are you in need of a marketing manager or a marketing leader?A marketing manager goes to work with a checklist, a set of tasks that need to be repeatedly executed to deliver a result. This is just great for a mature, stable business.
But if growth is on the agenda, you should probably be looking for a marketing leader, an executive who will question assumptions, challenge authority and push you to change your product, your service and your attitude.
Can you handle that?